Learner’s Submission: Social Media Channels Used by Government of India

“Social media started gaining momentum since virtual communities started to grow more and more users of all age group, different ethnic background, even people with physical disabilities are using social media  it can be said as even social media has gathered people as never before. In our country (INDIA) some government agencies are making their presence felt on social media .during the general election to loksabha 2014.people were being educated through SVEEP (Systematic Voters’ Education and Electoral Participation ) programme. for which several facebook pages was opened .awareness for first time voters and other voters was being covered using this programme . This was the first time in the history of Indian election voters were educated through social media.

Several short films was hosted in youtube on need to vote and to check voters name, address, constituency, polling booth details and awareness on vote and election was made.

Live webcasting of polling in puducherry parliamentary constituency was made available in YouTube [1].

Beyond the social media channels like facebook ,youtube,twitter,googleplus and google hangout are being used.

After the advent of internet the no of users accessing the internet has grown gradually not only the urban users rural users of internet have started spending time in the social media is in rise. Hence use of social media to get attention of the mass population is being the top priority for data dissemination.

To quote further the Delhi traffic police has a facebook page [2] which has received around 1.8 lakh likes. public messages like wearing of helmet ,don’t drink and drive, follow traffic rules  are being insisted. also a mobile application .also lodging of report for lost of document in delhi can be made through web and mobile.

The National Programme on Technology Enhanced Learning (NPTEL), a project funded by the Ministry of Human Resource Development (MHRD) was first conceived in 1999 to pave the way for introducing multimedia and web technology to enhance learning of basic science and engineering concepts. NPTEL provides E-learning through online Web and Video courses in Engineering, Science and humanities streams. The mission of NPTEL is to enhance the quality of Engineering education in the country by providing free online courseware. Several video lectures of this NPTEL is available in YouTube.” – Prabhu Djeapragassam – Puducherry, India


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