Learner’s Submission: Social Media Channels in Zimbabwe

“Social media refers to internet services and mobile phone applications used for the generation, dissemination information. When a government has obtained knowledge it must be managed so that it can easily be obtained by those who need it. This overload of data is making knowledge management increasingly more important. Three key reasons why actively managing knowledge is important to Zimbabwe’s government’s success are to facilitate decision-making capabilities, build a learning country and to stimulate cultural change and innovation.  Zimbabwe uses television, radios and the internet as its social media channels.  The Zimbabwean government has realized that social media technologies allow for television and radio to be accessed and shared in a variety of ways. Viewers can actively participate while watching a program and have their interactions viewed and responded to in real time by other viewers. Technologies such as smart phones and laptops allow for these actions to occur anytime, anywhere. The Zimbabwean government has used the television and to some extent the radio to disseminate information across the country. The radio and television are used to disseminate educational and developmental information on critical areas such as agriculture and mining. This growth of internet access via mobile phones has led to much more use of social media by public sector organizations. This is part of a wider shift in greater openness around communications channels in Zimbabwe. Social media is becoming an increasingly popular set of channels for Zimbabwean government to use in their communication and engagement mix because, they provide a cost effective means of engaging with an audience, more and more people across different demographics are using social media; and they are simple to set up and use. The government has realized that each and very Zimbabwean must receive or must have access to important information irrespective of race, social status, industry and geographical locations. Information is power and has enhanced the development of the Zimbabwean community.” – Soul Nyangoni – Harare, Zimbabwe

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