Learner’s Submission: Social Media Channels in India

“1950s marked the emergence of a new global communication way called as Internet and the first message to be sent by using Internet was from UCLA by Prof.Leonard Kleinrock. Though it was till 1997 the modern kind of social media wasn’t involved and the team who named the modern social media network as ‘Six Degrees’ did it and emerged the new face of social media. As rightly said by JP Rangaswami “Social media offer the government a much better picture of what the citizen looks like. There is a better engagement process between the citizen and government. Social media can create a level of interaction with consultations that just wasn’t possible before.” Social media can also be used for harvesting collective ingenuity of the public in much more efficient and paperless way. Government of India is making tremendous efforts in conveying messages to its citizens with the help of social media sites like Twitter and Facebook. Ministry of Finance Facebook page https://www.facebook.com/pages/Ministry-of-Finance-Government-of-India/172154416195975 is able to connect with the citizens of India and is also very much useful in marking the foundation of E-Governance. Ministry of Information and Broadcasting under Government of India is the first Ministry to create its Facebook page https://www.facebook.com/inbministry and Twitter handle @MIB_India to get connected with the Ministry of Information and Broadcasting. Constant updates relating to many departments of the Government of India are constantly updated on Facebook and tweeted in Twitter so as to let the Citizens of India know the events happening in their country. Ministry of Information and Broadcasting recently undertook a Digital Internship Program by which they were connecting youths all over India to get connected with various. Many videos regarding India’s progress and cultural diversity and videos of recent events are uploaded on the You Tube channel http://www.youtube.com/user/INBMINISTRY . Currently Ministry of Information and Broadcast is the only ministry to use social media at such a larger prospect. During the conversion of signals from Analog to Digital, Government of India used the tool of social media to efficiently spread the message of how Digital technology is going to be proved very useful in near future through its Facebook page www.facebook.com/DigitalIndiaMIB. And it proved to be quite useful for the Government to eradicate all the doubts and confusions which the Cable Operators all over India were having, only due to efficient use of social media.

The Prime Minister of India Dr.Manmohan Singh is also one of the most followed person on Facebook and the page of Dr.Manmohan Singh is https://www.facebook.com/dr.manmohansingh and he has a follower database of around 3,70,000 and that of Gujarat Chief Minister 25,00,000 likes and his Facebook page is https://www.facebook.com/narendramodi and he is the first chief minister of any state who is more popular than  the Prime Minster of the Nation. Narendra Modi, Chief Minister of Gujarat is having heavy follower number and he has1.95 million followers on Twitter and the handle used is @narendramodi  . The Prime Minster of India is widely recognized as Man of Economic Reforms and all the events where Prime Minister of India is going to take part is updated on the Facebook page and also on Twitter. This allow people to hear the speeches given by him in various events and also to read the articles which are published by the Prime Minister’s Office also the events are continuously updated on his twitter handle named as @PMOIndia.

The Planning Commission of  India has also created their won Facebook Page as https://www.facebook.com/PlanComIndia and many activities regarding the activities or publications of the planning commission are updated on the Facebook page. They also invite comments and suggestions regarding India’s future developmental plans and people are overwhelmingly respond to the questions or polls put forth by the planning Commission. Tourism Ministry has created a brand for promoting domestic as well as international tourist to visit different parts of India and the name of the brand is “Incredible India”. The Facebook page which is devoted to promote the brand is https://www.facebook.com/India.IncredibleIndia and it is also continuously updated by uploading images of various scenic beauties of nature and delicious food preparations from all over India like Pani Puri from Bhopal, Rosgulla from Kolkatta, Vada-Pav from Mumbai and Dhokla from Gujarat. For having strong international recognition you need to have strong ties with other nations and that work is carried out by Ministry of External Affairs under rule of Mr. Salman Khurshid who is the current Minster of External Affairs. The Facebook page for Ministry of external affairs is https://www.facebook.com/MEAINDIA . India’s bilateral relations are put forth in front of all the citizens of the world by using this Facebook page. This page also serves as major source of information for students studying in the field of Political Science and International relations in eminent Indian Universities like South Asian University, Jawaharlal Nehru University or Tilak Maharashtra University.

. Even if we talk about Facebook it is estimated that over 10 Crore Indians have opened their Facebook account and are active on it. But we look at the figures of followers even to the Prime Minister of India it’s just 0.37 Million which is way to less than that of Indians having their account on Facebook.” – Ameya S. Kulkarni – Maharashtra, India


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