“Nowadays ‘social media’ is a very common term in Bangladesh. Social media is the most popular platform of Bangladeshi tech culture for this third millennium. This culture refers to mobile and web-based technology applications used for the generation and discussion of information in textual, pictorial, audio or video formats. Social media technologies take on many different forms including magazines, internet forums, weblogs, social blogs, wikis, social networks, podcasts, pictures, video, social bookmarking, etc. Social media includes blogs, picture-sharing, wall-postings, email, instant messaging, music-sharing, video sharing, etc. It also includes all forms of current and future tools used for digital interactions between people. Social media channels allow people to interact online in a social manner, whether for personal and professional reasons, or for many other purposes.
This context describes the current usage, impacts, benefits and importance of social media channels adopted by the Government of Bangladesh so far.
In Bangladesh current social media tools or social networking sites such as google, yahoo, hotmail, facebook, mySpace, linkedin, blogs and blog publication platforms such as wordpress, discussion forums, micro-blogs such as twitter and yammer, wikis such as wikipedia and wikispaces, video and audio such as youtube, scribd and slideshare, real-time chat and live blogging tools. Social media is becoming an increasingly popular set of channels for Bangladesh to use in their communication and engagement as because they provide an effective means of engaging with audience across different demographics as they are using social media and they are perceived as simple to set up and use. A great deal of data primary or secondary information and analyses can be used to arrive at empirical findings. Facebook and Linked in is the key to establishing an identity and networking across interest groups twitter for interaction, pinterest for image displays, youtube for video versions, etc. Bangladesh may have more than its fair share of adverse publicity but hardly engage in meaningful and positive image building for the many good things that shape the lives of so many. Social Media provides the opportunity for that good portrayal through the cost-efficient methods and many more.
To promote Bangladeshi business or products or services ‘Social Media Marketing’ method is the smartest way in this age of technology. But in our Bangladesh it’s true that social-media is not available to use for all. After that there is a large and active community is involving with Social Media. A statistics says around 500,000 of total number of people are involved with Internet and approx. 83% of them are using social media. In Bangladesh this social media strategy is not being practiced widely than the other developing countries so far. But we should start right now. We think we should think globally. Many government and non government organizations of Bangladesh have started to use social media for the advertisement and popularity. In fact many of our country’s largest government and non government companies are not using social media widely. But yes of course social media is a very strong tool to reach to the worldwide audience, customers and clients and even to critics within short time and short investment.” – S.M. Muklesur Rahman – Dhaka, Bangladesh